Will The Ultimate Guide Powerful Of Digital Marketing And Personal Brand
This is the first article, is will be writing in for my learning and experiences during my internship with Deepak Kanakraju’s Internship Program Batch 5.
What does the terms marketing mean?
“Marketing defined:-A social and managerial process whereby individuals and group of obtain what their needs and wants through creating and exchanging product and value with others”
Core Marketing Concepts
The Fundamentals of Marketing
many people think of think of marketing only a selling and Advertising and no wonder every day we bombarded with the television commercial newspaper ads direct meals of for sales calls and internet pitch what does the terms marketing leaves many people think of think of marketing only a selling and Advertising and no wonder every day we bombarded with the television commercial newspaper ads direct meals of for sales calls and internet pitch
Marketing concepts:-the scope of service marketing is enormous 4I of service – intangibility, in-separability – inconsistency and inventory characteristic differentiate the service from the goods. The unique characteristics leads to different marketing programmes and strategies applied to marketing of good cannot appropriately used for the marketing of services.
“Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.” Philip Kotler
E-Marketing:- The marketing side of e-commerce companies perfer to communicate about promote and sell products and services over the internet.
Marketing environment the actor and focus outside marketing that affect marketing management ability to build and maintain successfully relationship with the target customer.
Marketing is about focusing on the “right message, to the right person, in the right place at the right time” AND, successful marketers are creating “the right Value, to the right audience, in their time.” – Robert Rose (adapted)
Digital Marketing vs Traditional Marketing
Digital marketing facilitate word of mouth and horizontal communication within any target market with the customer being centre in its Strategy and outcome complemented by a more details ROI and require requiring more analysis of digital
E-consumer behaviour digital marketing strategy should be viewed as the as the system or the software development life cycle is always the customer journey because based on user or customer inputs marketing the system live dynamic and relevant
from traditional to digital marketing
As we move from traditional to digital marketing has undergo fundamental transformation in the way its various elements are incorporated let’s take a look at the four most critical shift
1 Segmentation and targeting
2 Bands Positions and differentiation
3 SELLING TO 4C
4 Integration traditional and digital marketing.
Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.
CATT MARKETING FUNNEL
CATT Marketing Funnel Wealth = n^CATTTT
n — Niche
C — Content
A — Attention
T — Trust
T — Transaction
Integrated Digital Marketing
Integrated Digital Marketing is the art and craft of using all the digital marketing methods available today in such a way that each digital marketing channel complements the other by playing it’s strengths rather than trying to reach the goal of increasing revenues and customer base on its own. Investment of time, energy and money in building an integrated digital marketing process for your business is like investing in a machinery which will magically multiply the effectiveness of each component in it.
Some of the common digital marketing methods are:Search Engine Marketing (PPC)
Search Engine Optimization (Organic Traffic)
Social Media Marketing
Digital Display Marketing
The Integrated Digital Marketing Process
Integrated Digital Marketing is like a team with content as the leader and the various other digital marketing methods are like its team members. Instead of asking each member to achieve the goal of increasing the company’s custmer base on it’s own, Integrated Digital Marketing will make use of each member’s strengths and produce a result which are more than the sum of the individual achievements of each member.
The above flowchart describes the process of integrated digital marketing. Each one serves a unique function:
Content: Quality and relevant content help establish authority, build trust, engage the audience with the brand, build a tribe, and spread the word with your own customers as brand evangelists. Also helps in educating the customers about the industry and your product or services.
Email: The best communication tool available to online marketers today. Works best when used with permission (opt-in subscribers). Helps send out information about new content and follow up with the prospects to remind them about the product or service they want to buy.
Social Media: If email is like meeting with a prospect at his home, social media is like meeting with a focus group. People are more authentic and honest with feedback and suggestions in a social atmosphere. People may not be in a mood to transact in a social environment, but it helps get honest feedback about a product or service and listen to the needs of the customers.
Search: Helps potential customers to find your content and your offering by directly searching for it. One of the most powerful tools in online marketing and works best when you do not try to manipulate it. Doing basic on page SEO and then doing all the other things right should be enough to get truckloads of targeted traffic from the search engines.
Ads: Paid ads in its various formats can help speed up the entire process. The integrated digital marketing process is like a catalyst for ads which maximizes the return on investment on the dollars spent.
What is a Brand? A brand is: • When you think about branding you probably think of advertising, taglines, logos, jingles, etc., but these, in fact, support a brand and are not the brand itself. A brand is a complex concept incorporating many elements. The image of a product and a promise to deliver quality. An effective and compelling way to communicate the benefits of your product or service.
An essence, an ideal, an emotion. The totality of perceptions—everything you see, hear, know, read, feel, and think about a product or service—based on past experiences, associations, and expectations for the future. A shortcut of attributes, benefits, beliefs, and values that differentiate, reduce complexity, and simplify decision-making.
Relevancy of Brand in the New Economy Additional aspects of this new economy include: • If a product or service is not a brand, then it is a commodity, in which case price is everything and the low-cost producer is the only winner. In today’s world characterized by hyper competition, globalization, and customer empowerment, brand is more important than ever.
What is your Brand Personality? Individually, write down the words triggered by your brand name. A. Your brand triggers a variety of associations such as words (FedEx=overnight), features (Volvo promises safety), and emotions (think Harley-Davidson). These are the benefits your product or service provides but you could also think of this as your “brand personality”. It is important to remind yourselves and understand the key attributes of your products and services in order to improve your brand delivery.
Companies should clarify the corporation’s basic values and build the corporate brand. Companies such as Starbucks, Sony, Cisco Systems, Marriott, Hewlett-Packard, General Electric, and American Express have built strong corporate brands; their name on a product or service creates an image of quality and value.
MASS TRUST BLUEPRINT
It’s called the Mass Trust blueprint, and this is how you build your personal brand.
Learn a new skill a lot of online course I choose Digital marketing
Work: As an employee or as a freelancer or grow your business to use digital marketing tools,
Blog: when blogs began, a blog was more of a personal diary that people shared online. In this online journal, you could talk about your daily life or share about things that you were doing. Then, people saw an opportunity to communicate information in a new way online. Thus began the beautiful world of blogging.
Consult: can also mean a type of professional advice a consultant is a freelance worker paid to help a business out with something. Consulting is complicated.
Mentor: Mentorship is a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. The mentor may be older or younger than the person being mentored, but they must have a certain area of expertise.
Start-up: A startup or start–up is a company or project begun by an entrepreneur to seek, develop, and validate a scalable economic model.
An article is writing learning of Digital Deepak internship programme Batch5 Assignment for Week2.
I will be writing a lot more on the topic of Will the Ultimate Guide Powerful of Digital Marketing and Personal Brand in the coming weeks.
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